Over 60% of internet access is accounted for through the use of mobile devices. In order to be successful mobile marketers in 2014, companies and big brands must stay ahead of the curve by delivering content in concise and seamless mobile experiences. In this session, we will review a user-centric mindset to mobile solution design and how to deliver best-in-class user experience by matching user needs and limitations to business goals and objectives. We will demonstrate how user experience and development teams collaborate to design and build a mobile app that meets the requirements for cross-platform, multi-device deployment (including Windows Phone and Store apps). We will discuss the process (and pros and cons) of selecting the tools and the setup for building a hybrid mobile application.

Wendy has over 16 years of corporate and agency experience in creative and user-centric based solutions. She works closely with clients to map out digital strategies, identify user needs and application pain-points and ensures each project is delivered with ultimate client and user satisfaction. She works collaboratively and manages creative teams comprised of: creative directors, user experience designers, art directors, developers, project managers and copywriters. Wendy leads digital projects from initial creative conception through final production and delivery on a number of high-profile consumer-focused and business-to-business projects. Wendy’s client list includes: Humana Medicare, Troy-Bilt, Speedway, Fisher-Price, MTD Products, Cleveland Clinic, and Invacare.

Mark is a member of the Bennett Adelson Enterprise Mobility team and has 12 years of solution architecture, system implementation, system integration, and software development experience. Mark also has several years of experience in designing, developing, and implementing innovative mobile solutions. Most recently, Mark has been exploring new tools for developing cross-platform mobile solutions.